Be curious and you will see things differently

These are fascinating times. Never before things have been changing in such rapid succession, both within and outside of organization. This will place special demands on your organization. Is your positioning future-proof? How do you arrive at your new proposition? Or an optimum customer experience? You have to be curious first and foremost. To understand what’s going on in your market. To understand what drives your customers.

Traditional market research and strategy models fail to grab the new market opportunities. It’s time for a new take on today’s issues from a client, market and organization perspective. Simply because these days you need to look differently, and act differently.

Market Finding™, a different take on brands, people and markets

Market Finding™, a unique discipline that combines data with behavioural science, design thinking and the power of implementation. Market finders provide fact-based insights and set the agenda.  They create a different view. Zooming out before they zoom in. It is a philosophy that looks at your clients, your market and your organization. And once we see it, that’s when it really starts: we actually make things happen. So that you will grab all of your opportunities.

This comprehensive approach is reflected by our strategic model:

SAMR Design Lab

Innovations based on design thinking

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Your data is where your opportunities lie. Search, find and combine data.

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