Today’s clients want to be treated like a person.
If you want to communicate person to person, you need to look at your organization as a person too. Therefore, 360SAMR looks at your organization in a unique way.

The life of organizations evolves around 4 Ps:
Position: find your home base
Passion: what’s your dream
Promise: a story, your added value
Proof: the power to achieve

If there is a good balance between these 4 Ps, we are our best selves. We are truly alive. No matter if we’re a person or an organization.

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Look at your organization differently? Contact Willem Brethouwer.

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Out of balance

Still, life, society, customers, markets and organizations change. Disruption is always lurking. We are losing our balance. Questions raise.  Are we still relevant? Does our current culture still suit us? We no longer have a story to tell. Our market share is suffering.

That’s Life. You’re looking to reconnect with the market.

The solution

The tendency is tinkering with one of the 4 Ps. But the 4 Ps combined are what make us unique..  360SAMR™ looks at the overall picture of all Ps. Zooming out before zooming in.

This comes down to two simple, yet crucial basic questions.
Are we doing the right things?
And also:
Are we doing these things right?


No fighting of symptoms, but an all-encompassing approach.

Our promise

Direction and action perspective, ánd the movement towards it.

Nice projects

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Tennet's communication process continuously improved

Direct Feedback for Tennet
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PGOsupport proves its relevance to the Minister

Research monitor for PGOsupport
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View this case

The Ymere Marketing & Concept Development Team found its new ambition with 360SAMR™

360SAMR™ for Ymere
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View this case

Achmea’s NPS made perfect with SAMR Direct Feedback.

Direct Feedback for Achmea

Samr articles

Knowledge is something you need to share, check out the insights of our experts

Employer branding is: wanting to be part of things. Eelco van de Stolpe’s encounter with a Jumbo employee.
Living the brand Why people (HR) are brand (Marketing) are one.
Innovation is also: listening to what clients want. What Big Data won't tell you, but Thick Data will.
The Dutch Design Week; inspiration for your future organization Why design helps with your vision of the future

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