Be curious and you will see things differently
Market Finding™, your new take on brands, people and markets
An overload of data. Established names that are losing ground to new kids on the block. Markets that are turned upside down.
This brings new challenges for your organization. Is your positioning future-proof? How do you arrive at your new proposition? Or an optimum customer experience?
You have to be curious. To understand what’s going on in your market. To understand what drives your customers. Who will be your competitors? What about your revenue models? You have to develop new strategies and propositions to get your answers.
Traditional market research and strategy models fail to grab today’s market opportunities. So it’s time for something brand new. A new take on today’s issues from a client, market and organization perspective. Simply because these days you need to look differently, and act differently.
Time for Market Finding™
This is a time that calls for different skills. Market Finding™, a unique discipline that combines data with behavioural science, design thinking and the power of implementation. A discipline smack in the middle of today’s world. Market finders provide fact-based insights and set the agenda. Create a different view. Zooming out before they zoom in.
It is a philosophy that looks at your clients, your market and your organization. It helps you with a future-proof positioning, a new proposition, an optimum customer experience, a dialogue with your market, the best possible location for your business.
And that’s when it really starts: we actually make things happen. What we dream up together, we will implement together. So that you will grab all of your opportunities.
The new philosophy is captured by our strategic paradigm: 360SAMR™.
SAMR. Market Finders.