The opportunity to perfect your campaign
Offline or online, any advertising campaign calls for a considerable investment. But you are doing it for a good reason: you need to put your brand in the spotlights. Sometimes you succeed in doing so, sometimes you don’t. You are calling, and no one is listening. It happens to two out of every three campaign-makers. We think that’s a shame, and it isn’t necessary. SAMR helps you to prevent this from happening. Know for sure that your campaign will do exactly what you need it to do. Even before you launch your campaign. We call it Add+Impact.
In your advert, you make a promise to your customers. That promise needs to hit the mark. This will only happen if you strike the right note for your target group. By testing. Among your target group. And by distilling your opportunities from this. Based on experience and expertise, a good proposition really affects people. Add+Impact will do exactly that. Qualitative and quantitative. With a benchmark of over 6,000 advertisements worldwide, we can place the outcomes in perspective.
We will evaluate your advert on four aspects:
- Attention: Does your adverts grab people’s attention?
- Brand bonding: does the advert connect the brand with the consumer?
- Branding: is the connection between the brand and the advert strong enough?
- Take-out: does the advert communicate the right message?
Add+Impact allows you to tweak things before the launch of the campaign. To fine-tune. And then you can be sure your advert will hit the mark. You know for sure that heads will turn. The right heads. For the right reasons. Your campaign will reach its full potential.