The world in your grasp: this is the position of your brand, and that is where the opportunities lie. Opportunities for your brand
You are building your brand, day in day out. From the people behind the reception desk to general management, everyone knows what they should project to your customers. But you want more. You want your brand to grow and you are looking for great opportunities to achieve this. For this, you will need to know what your customers really think of you. You want to chart your brand position.
The Brandnext™ model will do this for you. And there’s more. Your competitors will not sit still, so you want to know how your brand is performing relative to them. This is why Brandnext™ will also chart your positioning and the brain position relative to your competition. Invaluable information if you want to spot opportunities in the market.
Subconscious customer behaviour
Brandnext™ is based on a universal psychosocial model of human functioning. We do not ask bog standard questions, we probe. We don’t just look for deliberate behaviour and perceptions, but probe for what lies beneath. This makes Brandnext™ perfectly suited for charting the different need segments within a market.
We will chart your brand completely. Literally, in a visually appealing way. And there’s more. In a workshop, we will be implementing the results. Together with your entire team. So that everyone will see the opportunities and be inspired to go and grab them.