Why do people do what they do? Your opportunity to understand people.
Why does one family travel through Tibet with their toddler, while others go to a bungalow park with a tropical swimming pool? Why do some young couples live on a houseboat in Amsterdam, while others prefer a terraced house in a newly built estate? They answer is: the same socio-demographics, but different lifestyles. And the BSR™ model will help you grasp these lifestyles.
We believe in the power of lifestyles in explaining – and thus influencing – human behaviour. Our scientific Brand Strategy Research (BSR™) model unraveles the driving forces of people. And not only that. It then tells you exactly what you need to do, to get people moving. What proposition, which message, which tone of voice, which channel. And that offers opportunities. For instance, a higher conversion.
Knowing is fun, but applying is better.
Map of the Netherlands
The Netherlands has four lifestyles. We call it the red (creative), yellow (harmonious), blue (controlling) and green (safe) way of life. This will help you to know your target audience. Even behind the mailbox. With our nationwide geo-psychographic database (SmartGIS), we know the BSR™ lifestyle of all households in the Netherlands. A database that we are proud of, and which gets better every day.
The BSR ™ model tells you two things: What to do. And why you have to do that.
Knowing which BSR™ lifestyle you have? Do the test (in Dutch).