Grabbing every opportunity to get noticed
The principle behind Customer Journey Mapping is perfectly simple: make sure that you are there every time a client starts a journey. Not just to be found, but also to be there once the customer is on board.
Your client is looking for the best. He will start on Google. Will check comparison websites. Will ask around.
One leg of his journey is already behind him once he comes to your company. But even if he is unable to find your company, that leg of the journey is already covered. And he failed to find you. That’s an opportunity you should have grabbed. But you never saw it coming. Or you weren’t paying attention. A missed opportunity.
SAMR makes sure that you do spot these contact moments. When? Why? How will customers seek contact? Customers go on a journey and will get into contact with your brand at different times, for different reasons. Directly or indirectly. Together we will join the customer on his journey and chart the possible contact moments.
Joining them on their journey
Knowing how your customer move around your company. This will open doors. We help you anticipate. A positive experience will increase loyalty and conversion for your brand.
In our approach, you will not be left at the side line. You will join them on their journey. Experiencing the customer journey is what it’s all about. Because who better to tell you what the customer journey is like than the customers themselves? This also means that we will strike up a conversation with the customers. Think: speed dates and workshops with you and your customers. And we look around the corner, to see the contact moments that do not take place directly within your company. All with a focus on brand perception.
This will allow your customers to tell you exactly how they feel, what they expect and what they would want. And if you know what your customers feel, you can get your organization moving. Because you have seen it with your own eyes. That input helps you make choices. Make targeted improvements. SAMR helps you grab these opportunities.