Data creativity shows tomorrow’s opportunities
Which prospects provide the best opportunities? Is it useful to open a location in that hip, on-the-rise neighbourhood? What product range suits my customers best? Any marketer will recognize these types of questions. And Predictive Modelling will give the answer. Fact-based, using data.
From gut feeling to certainty
You have a plan; a plan involving prospects, new locations, potential members or sponsors, for example. You want to know whether your plan stands a chance. Maybe your experience will go a long way, but you need more to rely on than just your gut feeling. You want certainty.
Certainty is what we offer. And more than that, we offer you new insights as well. With Predictive Modelling. This is how it works.
It all starts with data.
To arrive at a predictive model, we make an inventory of available data. Both within and outside of your organization. To find these data we use advanced technology. And we determine the quality of the data, because not all data is suited as a predictor. An important part of the process is the structuring of data. Which data do and don’t we use, do we have enough data, is the data reliable, is it complete?
Once they’ve completed this thorough preliminary work, our data creatives get started. Because having good data is one thing, using it for prediction is something altogether different. You need know-how. Experience. Creativity. It is this added value our data creatives offer.
With their tremendous know-how and creativity, they will build a model that will give you more insight into what connects the different variables. This will tell you what the impact will be of a change in your product range. Or it tells you how to calculate the response to a mailing. Or even how to predict your turnover. In short: it will give you the answer to your questions. Certainty.
You can grab tomorrow’s opportunities based on sound data and the right interpretation. That’s Predictive Modelling.