A grip on your reputation
Nothing is more valuable than a good reputation. And with SAMR Reputation Research you get to know and improve the perception that your customers have of you. Not with a simple survey, but by using the 360SAMR™ model, which looks at all aspects surrounding your brand. The result: insights, direction and perspective. In other words: grip.
Your organization’s reputation is an important part of your customers’ consideration to choose you. And you will surely have an idea of your reputation. To what extent does it differ from your desired image? Is the perception correct? And do you know what you need to work on and where your opportunities lie?
It’s time for SAMR reputation research. Not a superficial survey, but a profound study that provides real insights.
A holistic perspective
SAMR reputation research charts your reputations with great precision. From a holistic perspective, because reputation is based on many different aspects. For this, we use quantitative research as well as qualitative methods.
Our reputation model is based on 360SAMR™.
In short, we will answer these questions:
Are we doing the right things?
- Are we visible, leading, do we stand out?
- What is our story, our added value?
Are we doing these things right?
- Are we involved, inspired and reliable?
- Are we able to make good on our promises?
Outside-in and inside-out
In three phases – discovery, development, delivery – we will paint a complete picture of your organization. Concrete insights that give you a sense of direction and perspective. Outside-in and inside-out are matched. You will know exactly what work should be done to improve your reputation. SAMR Reputation research will give you a grip on your reputation and put you on the road towards a solid reputation.