Finally, you will get a grip on a successful introduction
Knowing for sure whether your new product will be a success: it’s possible. The SAMR product and concept test will give you a clear answer: go, no-go or adjustments required. With clear handles for positioning and communication. How? Thanks to our unique method, knowledge of consumers and: many years of experience with other introductions.
Top or Flop
Many product innovations will fail and will disappear from the shop shelves quietly. It’s a waste of time, money and effort you put into the related development and communication.
The SAMR product and concept tests will ensure that you know where your opportunities lie. Top? Or flop? You will have your answer in no time at all.
Is it a good idea, but do you need to sharpen the execution? Does it taste great, but is your packaging a disaster? In less than no time you will know how you can introduce a superb product. And you will also get handles for its positioning and communication.
The SAMR product and concept tests get their quality from how we translate our consumer knowledge based on a unique method: the funnel method. For this, we will start with at the core (client need) and go via the product benefits to the reason to believe, the product’s credibility. Then, we will benchmark the results with the many products we have tested over the years. This gives you a clear picture of the product’s potential.
With a SAMR product and concept test you will get a clear picture that will make the go/no go decision (or the need to make adjustments) easy.
For many years, we have been testing product introductions for Dutch marketing journal Tijdschrift voor Marketing: Top or Flop. You can read all about these tests here (in Dutch).